In 2015, Tanuja embarked on her entrepreneurial journey with the launch of Tanuja’s Ventures, a fashion boutique dedicated to contemporary women’s wear. Her vision was simple yet powerful—to make designer clothing affordable and accessible to everyday women and kids.
Recognizing the evolving landscape of fashion and accessories, she expanded her creative pursuits by launching a jewelry brand, initially named V-Glore. As her journey progressed, so did her inspirations. With deep personal significance, she later renamed the brand Vianiva, a heartfelt tribute to her daughter.
Her dedication to innovation and accessibility led to the launch of Vianiva.com in 2024—a digital platform that brings her unique jewelry collections to a broader audience. Through years of passion, perseverance, and an unwavering commitment to affordability in fashion, Tanuja continues to redefine style for modern women.